Role:

Lead Product Designer

Timeline:

(3 month) 2024

Overview

ReferralНero is a referral marketing platform trusted by thousands of businesses — from startups to established brands — to launch and manage referral programs, affiliate campaigns, waitlists, and contests. Originally launched in 2016, the platform reached 1 million subscribers in its first five months and has since powered 6,000+ campaigns across SaaS, fintech, healthcare, e-commerce, and home services.

The core mechanic is straightforward: subscribers get a unique referral link, share it, and earn rewards when their referrals convert. Campaign managers control everything from a central dashboard — goals, reward logic, fraud protection, analytics, and the widget embedded on their website. The platform is designed to work without developers, through plug-and-play widgets and a no-code setup flow.

Workflow

Overview

Bike Center Zaporizhzhia needed to replace their Excel-and-paper system with a modern rental management platform. Working with a design partner, I designed a CRM that handles bike inventory, customer bookings, maintenance scheduling, and revenue analytics.

My Role: Product Designer (UI/UX, Design System, Prototyping)

Core Features: - Real-time bike availability dashboard - Fast booking creation (<2 minutes) - Damage documentation with photo uploads - Maintenance scheduling system - Revenue analytics for business insights

Team: 2 designers, 4 developers, bike shop staff (5 managers, 2 mechanics)

Outcome: System launched in peak season 2024, now managing 50+ bikes and 300+ monthly rentals.

Let’s Connect

© 2026 Alex Chkhan.

All rights reserved.

Let’s Connect

© 2026 Alex Chkhan.

All rights reserved.

Let’s Connect

© 2026 Alex Chkhan.

All rights reserved.